The months leading up to the launch of my jewelry brand, Ashavri – http://www.ashavri.com, were some of the most consuming months of my life I poured myself into every detail — refining, planning, coordinating and more. There were endless lists, late nights, and constant thoughts running in my mind. It felt like I was building a child, and in many ways, I was. In addition I had just moved from another country !

Then came the launch itself—a rush of adrenaline and excitement. Suddenly, my vision wasn’t just mine anymore. It was out in the world, open to response, feedback, and the unknown. And that’s when a new reality set in: launching wasn’t the finish line. It was the starting point.

The first few months after launch were just as consuming as the months before—if not more. I wasn’t just creating anymore, I was constantly marketing, promoting, and putting myself out there. Every day brought a new question: How do I get people to see this? How do I make them connect? How do I keep the momentum alive?
Because I’m both the brand owner and the creative, the weight doubled. Every personal moment turned into brand strategy. Every holiday became a campaign idea. Every gathering became an opportunity for photos or content. I wasn’t just living life—I was marketing it. And that started to take a toll.

It made me realize something very important: health—physical, mental, and emotional—isn’t something you can put on hold for later. Without it, there is no business.

As a yoga teacher, I know this truth deeply. Burnout isn’t a pat on the back for working hard —it’s a warning sign. Yet it’s so easy to slip into the belief that “this is just what entrepreneurs go through.” But it doesn’t have to be.

That’s why I keep reminding myself: take it slow. Take it at your own pace. Give yourself lots of time and room. The launch is not a sprint to exhaustion—it’s the beginning of a marathon. Slow, steady like a tortoise, with patience and steadiness, Ashavri will prosper.

Because the truth is simple: my business can only thrive if I do.